All posts in Integration

The 80/20 Approach to AV Integration

Posted by / February 17, 2017

AV Integration and the Pareto Principle

If you’ve read any personal or business development books in the past 20 years or so, you’ve probably come across The 80/20 Principle by Richard Koch. But you might not have considered how AV integration can benefit from 80/20 thinking.

Also called the Pareto principle, the 80/20 principle basically states that 80% of results stem from 20% of causes. As a rule of thumb, the 80/20 principle seems to apply in every discipline—marketing, sales, science, economics, sports, and even health.

You can find examples everywhere you look—the small number of users that submitting the bulk of your support tickets, the few key customers bringing in most of your profit, or the handful of the products that you sell the most. (more…)

How to Choose an AV Integrator

Posted by / October 5, 2016


Choosing an AV integrator is serious business. You have to juggle a lot of concerns: value for your investment, future peace of mind, and maintaining the trust of your team, to name a few. When the stakes are high, those concerns are enough to overwhelm even the most experienced decision maker.