“Collaboration” is a popular buzzword in the AV/IT world. In the age of click-bait advertising, buzzwords often ring hollow. But at the core of “collaboration”, there is a germ of real meaning endangered by mindless overuse.
Collaboration is defined as, “The action of working with someone to produce or create something.” We see collaboration as synergy in action—the achievement of greater excellence, together.
Why Culture Matters
To cultivate collaboration, organizations need an internal paradigm shift. Let’s face it: no one likes change. Getting organizations to shift their thinking is like trying to get an elephant to tango.
So why try?
Because collaboration keeps companies competitive. Teams working together ultimately drive success. Companies that fail to bring people and ideas together in new and better ways will stagnate while their competition thrives.